What did the original G1 Transformers toys retail for in '84/'85?
Question: I was a leviathan fan of the show & toys as a kid, but my parents always thought they were too expensive to buy many of them. I'd like to know what the toys from the outset sold for in stores, I recall them being pricier than most other action figures of the day, but can't
Answer: Fixed devoted to is a scan of a page from the JC Penny Holiday Catalog from 1984.
Megatron and Optimus Prime were $25, Soundwave was $18, the jets were $15, and the Autobot cars were $11. So yeah, they were a teensy-weensy pricier than other, less complex toy

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