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Several Chuggington licensees are set to expose new product at this week's US Toy Fair in New York.

Ludorum's master toy colleague, Tomy, will lead the way with a new track system for its Chuggington Die-Cast Railway, as well as new play-sets. In adding, its Wooden Railway system will be augmented with new engines based on the characters which will arise in the new episodes of the show premiering this year on Disney Junior. Starter following sets, buildings and tunnels will also debut.

New partners showcasing Chuggington products will encompass Playhut, Bendon Publishing International and Little Kids, unveiling a Chuggington tent, new publishing formats and a tailback of bubbles featuring the trainees respectively.

Disney Junior will opening the third season of Chuggington to coincide with the launch of the new 24-hour Disney Subordinate channel on March 23rd in the US. Disney now holds the rights to 46 episodes.

"We are thrilled to headmistress into Toy Fair 2012 with so much momentum behind the brand," said Maureen Taxter, SVP of US consumer products at Ludorum. "Our vocation in 2011 to reach young families in meaningful ways has translated into increased brand name awareness. As a result, demand from our fans for products in new categories is tall and new offerings that will be available in 2012 are sure to delight them.

Source: Licensing.biz

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